who we are and what we do.
we’re quint & quint — a direct marketing design and copy studio that works largely with the consumer marketing departments of publishing and media companies… as well as membership associations, continuity clubs, websites, and more. we were born back in the ’70s by martin quint as more of a traditional ad agency/design studio and, over time, evolved into what we are today: a company that does things a little differently, tries a little harder, and genuinely enjoys the work.
what do we do? “what don’t we do?” is probably a better question. we don’t do sweepstakes packages. short of that, we do what you’d expect — acquisition packages of all shapes and sizes, retention campaigns, bills, online promotions, insert cards and bind-ins, space ads, websites, mini-sites, etc., etc., etc.
[by the way… martin, who was joe's father, passed away in early 2003 (here's a photo of him at his fishing spot of choice). it's an understatement to say that the quality of our work, the successes that we've achieved, and — for that matter — the design of this site would not have been possible without his influence and encouragement. thanks, dad.]
how we work
how cool would it be if this stuff was as simple as “do this, do that, put the burst here, say ‘free issue’ six times, and you’re sure to beat the control”? (come to think of it, that wouldn’t be cool at all. we’d be out of business. never mind.)
truth is, it’s all about listening. and creating a connection. and balance.
we think that it’s absolutely essential to connect with our audience on both a practical level (”what’s it gonna do for me?”) and on an emotional level (”how’s it gonna make me feel?”). but we also need to make sure that we balance it with an intelligent use of the direct marketing techniques — both classics and ones of our own creation — that we know will lift response.
so the challenge then becomes one of juggling all of these elements — and making them support each other to advance a single, compelling idea.
so that’s how we work. easy, right?
