QUINT & QUINT: Visual Storytelling and Impact Marketing

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Quint & Quint is a visual storytelling and impact marketing agency based in New York City. We use an artful blend of documentary photography and video production to help select institutions and nonprofits wildly surpass their fundraising and brand awareness campaign goals.

Coors Light introduces smart tap to reward people when Bud Light airs negative ads.

positivity

Coors Light introduces smart tap to reward people when Bud Light airs negative ads.

The next round is on Coors Light! After numerous attacks on the brand from competitor Bud Light, Coors decided that they, and their customers, wanted to move onto something better and more interesting… like sitting down with a cold drink. So, they created ‘The Coors Light,’ a smart beer tap that will monitor for any negativity from Bud Light on social-media and broadcast-media, and give out a free round of drinks every time it’s detected. That’s one way to keep it positive! Learn more about the campaign on thedrum.com.

Joe Quintkeep it positive, social media, advertising, branding