Quint & Quint is a visual storytelling and impact marketing agency based in New York City. We use an artful blend of documentary photography and video production to help select institutions and nonprofits wildly surpass their fundraising and brand awareness campaign goals.
The beloved chocolatier missed the mark with a marketing campaign that equated “digging in” to a box of chocolates with digging up artifacts at heritage sites. The campaign encouraged consumers to “grab your metal detector and go hunting for Roman riches” and other artifacts at specific sites around Britain and Ireland. It’s a fun idea at first, but if you consider the reality of the suggestion - going out and destroying “ancient treasure” is just a bad idea. Read the full story at nytimes.com.
The next round is on Coors Light! After numerous attacks on the brand from competitor Bud Light, Coors decided that they, and their customers, wanted to move onto something better and more interesting… like sitting down with a cold drink. So, they created ‘The Coors Light,’ a smart beer tap that will monitor for any negativity from Bud Light on social-media and broadcast-media, and give out a free round of drinks every time it’s detected. That’s one way to keep it positive! Learn more about the campaign on thedrum.com.
The best way to recruit people to your cause it to inspire them with a powerful, true story. This campaign for the US Air force is great, because it highlights their own and lets these women speak for themselves. So powerful to see these pioneering women talk about their experiences. See the spot at thedrum.com.
This video spot for The Times and The Sunday Times hits close to home, depicting British parliament as a literal zoo. Even though we’re across the pond, sometimes our political games feel about the same. See for yourself at thedrum.com.
Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.
The women’s workplace nonprofit Catalyst has created a Slack plugin that points out unconscious gender-bias in conversations on the app at work. Language is important, and projects like this reminds us all that the wrong words hurt. Read more at adage.com.
