A guide to hope-based communications.

When rallying support around serious global issues, it’s essential to present your audience with a hope-filled, strong story. It’s not about glossing over difficult subjects, but about highlighting opportunities for growth, change, and impact. That’s why we love this guide to hope-based communications by OpenGlobalRights. Learn more about their communication strategies at openglobalrights.org.

This ad for the Alzheimers Association gives voice to those most impacted: women.

This video spot does a wonderful job focusing on the positive and spreading joy while spreading an important message. Check out the ad on thedrum.com.