Coors Light introduces smart tap to reward people when Bud Light airs negative ads.

The next round is on Coors Light! After numerous attacks on the brand from competitor Bud Light, Coors decided that they, and their customers, wanted to move onto something better and more interesting… like sitting down with a cold drink. So, they created ‘The Coors Light,’ a smart beer tap that will monitor for any negativity from Bud Light on social-media and broadcast-media, and give out a free round of drinks every time it’s detected. That’s one way to keep it positive! Learn more about the campaign on thedrum.com.

Remember: authenticity is key.

Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.

Re-brands only work when the story is true: Wells Fargo fights to regain public trust.

Wells Fargo’s recent “Re-established” re-brand campaign aimed at rebuilding relationships with their customers that were damaged after their shady business practices came to light after the Great Recession. However, a brand’s story only works when it rings true. Now, reports are being made that employees continue to be pressured to meet ambitious internal performance goals, sometimes at the detriment of clients long-term financial health. Vox.com brings you the full story.

Let's Talk About How to Build a Brand.

It all comes down to storytelling - communicating how your brand’s vision, values, and services transforms consumers lives. Here’s the breakdown from Medium.com.