Why Designers Should Take Silliness Seriously.

Humor and play in design breaks us out of the ordinary - beyond what’s sleek and flashy and back to something uniquely human: laughter. Sometimes the best problem-solving comes from tackling a problem backwards. Starting with “the most incorrect, disastrous way” can “reveal all sorts of truths that wouldn’t be considered normally.” Check out how designers today are taking silliness seriously at AIGA Eye on Design.